LOS ANGELES - Still a high-priced product for the cycling upper classes rather than for the masses, titanium-framed bicycles are expected to make their mark at this year’s Olympics.
While not a large market in the overall picture of titanium consumption - the seamless tubing that accounts for most usage probably makes up no more than $2 million a year in sales to bicycle manufacturers - these high-profile performers certainly can’t help but burnish the metal’s reputation as a leading-edge material.
“The entire U.S. road racing team will be on titanium bikes,” said Mark Linskey, executive vice president of Lightspeed Titanium Components Inc.
Linskey noted that although only one of the five road racing team members will ride a bike carrying the Lightspeed name, the remaining four will be on Brazilian bikes with frames built by the Chattanooga, Tenn., manufacturer.
Lightspeed, a family owned firm started by Linskey’s father in 1964, buys most of its tubing from Kokomo, Ind.,-based Haynes International Inc. and from Ancotech, Dearborn, Mich. Its sheet and plate comes mainly from Denver-based Titanium Metals Corp.
Gary Grade, manager of marketing and sales for welded products in Finley, Wash., for tubing and frame manufacturer Sandvik Special Metals Corp., a unit of Sandvik AB of Sweden, listed the main advantages of titanium for cycles as its high strength-to-weight ratio and its ability to absorb vibration well.
Sandvik - which produces tubing from hollows supplied by Oregon Metallurgical Corp. and the Teledyne Wah Chang unit of Teledyne Inc. - hasn’t directly supplied any titanium frames to the U.S. team. But Grade said that four or five cyclists in the Olympic Games are competing on its frames, among them Erica Green of South Africa. Sandvik claims to be the largest outside supplier of titanium frames to bike manufacturers.
Titanium still only accounts for a small portion - an estimated 2 to 5 percent - of the total bike market, where it competes with not only steel and aluminum but other high-tech materials, such as carbon fiber.
However, its share increases sharply to an estimated 15 percent in bikes sporting retail price tags over $1,500. Moreover, Linskey said, perhaps 90 percent of this high-end category carries retail price tags of $2,200 or less, still under the level of many titanium bikes. Lightspeed, for example, makes two models costing less than $2,200, and its frames are found on bikes costing up to $6,000 in non-Olympic versions.
Titanium bikes certainly don’t come cheap. One of Sandvik’s tubing customers is Moots Cycles Inc., a high-end manufacturer that supplies mountain bike frames for $1,750 to $2,600 and makes its own complete bikes that go for up to $5,500.
Tom Grimaldi, operations manager and design engineer for the Steamboat Springs, Colo., firm, said the relatively higher cost of titanium nevertheless brings benefits. “As a metal, its inherent characteristics are light weight, stiffness and fatigue (resistance), and it’s also easier to work in.”
He also pointed out that since titanium requires neither expensive lug work nor painting, certain costs are eliminated.
“It’s twice as strong as steel, it’s 40-percent lighter and it never rusts,” said Matt Bracken, head of sales and sponsorship for Merlin Metalworks, Cambridge, Mass., which builds mountain and road bike frames selling worldwide for approximately $3,200 each. In the Olympics, Merlin frames will be used by the French and Dutch racers in the velodrome events and by the Japanese mountain bike team.
While the 40,000 pounds per year of titanium purchased by Lightspeed shrinks in comparison to the hundreds of thousands of pounds shipped to big aerospace component manufacturers, the bike builder isn’t immune from the effects of a tight market.
Linskey noted that in the past 12 months his titanium costs have escalated by 20 percent while delivery lead times have stretched from as short as eight weeks to a current range of 24 to 28 weeks.
At Merlin, Bracken noted that price tags on frames were raised to its wholesaler by 8 to 10 percent, the first time it has increased prices in five years. One of the biggest fins of titanium bikes, not surprisingly, is the man who claims to have built the first one in 1970. “It’s not a novelty,” said Barry Harvey, president of one of the largest U.S. titanium producers, Harvey Titanium of Santa Monica, Calif.
A former competitive racer, Harvey at one time was a member of the Canadian national cycling team. He acknowledged that titanium bikes aren’t inexpensive, but argued that the high cost of titanium frames doesn’t necessarily eliminate them from consideration as a mass market product in the United States.
“Americans will spend thousands on a bike, and they can afford to do it,” he said.
What are the chances of titanium grabbing a much bigger share of the bike market?
Grade of Sandvik compared titanium to aluminum’s fight for market share years ago, noting it moved from early non-acceptance, to acceptance and then to a period of growth. He observed that, after answering the doubts of early cynics, titanium is now taken seriously.