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27th December 2006

Bumper mentality: Americans buy SUVs to feel safer. They should buy life insurance, too

posted in Car Insurance Group |

HAVE YOU EVER WONDERED WHY sport utility vehicle drivers seem like such assholes? Surely it’s no coincidence that Terry McAuliffe, chairman of the Democratic National Committee, tours Washington in one of the biggest SUVs on the market, the Cadillac Escalade, or that Jesse Ventura loves the Lincoln Navigator. Well, according to New York Times reporter Keith Bradsher’s new book, High and Mighty, the connection between the two isn’t a coincidence. Unlike any other vehicle before it, the SUV is the car of choice for the nation’s most self-centered people; and the bigger the SUV, the more of a jerk its driver is likely to be.

According to market research conducted by the country’s leading automakers, Bradsher reports, SUV buyers tend to be “insecure and vain. They are frequently nervous about their marriages and uncomfortable about parenthood. They often lack confidence in their driving skills. Above all, they are apt to be self-centered and self-absorbed, with little interest in their neighbors and communities. They are more restless, more sybaritic, and less social than most Americans are. They tend to like fine restaurants a lot more than off-road driving, seldom go to church and have limited interest in doing volunteer work to help others.”

He says, too, that SUV drivers generally don’t care about anyone else’s kids but their own, are very concerned with how other people see them rather than with what’s practical, and they tend to want to control or have control over the people around them. David Bostwick, Chrysler’s market research director, tells Bradsher, “If you have a sport utility, you can have the smoked windows, put the children in the back and pretend you’re still single.”

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