There are different negotiating steps in the showroom: getting the best price on a particular car; selling or trading in the car you now own; considering warranties and other extras; and arranging financing. When you are in a car dealership, it is important to keep each of these stages separate. Negotiating at each stage should be done separately so you will know exactly how much the car is costing you.
Remember to take your list of comparison prices of different cars so you will know how much negotiating room you will have.
Getting the Best Price
* First, concentrate on the price of the car. Do not talk price until you are ready to buy. Tell the salesperson exactly what car and options you would like, and ask for the best price. If the salesperson starts to talk about warranties, trade-ins, or financing, tell him or her that you will discuss that later, after you have agreed on the price of the car.
* Insist on a bottom-line price for the car you would like. It is imperative to check with several dealers. Once you receive a price for the car, leave the showroom and visit another dealer. If you are unable to get a satisfactory price for your first choice of car, switch to another model.
* Prices shown on the window sticker of the car — the list prices — may be 10 to 15 percent higher than what the dealer paid. In some cases, you might be able to get a price that’s $150 to $300 over the dealer’s cost for mid-sized cars in good supply. Sometimes $500 over cost is a good deal, but you will not know until you shop around. You may be less likely to get a good price on a more popular car that is in short supply.
* You may be able to get a better deal from a car already in stock, because the longer a car sits on the lot, the more expensive it is for the dealer. These cars may have expensive options that you neither need nor want. Ask the dealer to remove the option — and reduce the cost — or sell you the car without charging for the option.
* In some cases, you might get a better deal by ordering your car. Salespersons might agree to accept a fixed amount over invoice because it is a sure sale and the dealership has not invested in the car.
* Timing may make a difference in negotiating. Try to wait at least a few months after the new models come off the assembly line. Also, the busiest car buying season is spring and summer; you might have more success getting a lower price in December or January.
Trade-ins
* Find out the value of your car by checking the National Automobile Dealers Association (NADA) “Blue Book” at your local library or your bank.
* If you do decide to trade in your car at the dealership, discuss its value after you have negotiated the best price for your new car. Keeping the process separate means that you know exactly what you paid for your new car. Otherwise, the good deal you get for your new car could be spoiled by the low price you get for your old car.
Warranties, Service Contracts, Extras, and Fees
* Warranties. Your new car comes with a warranty, which is a detailed document. Take the time to read and understand it. It is the manufacturer’s promise that the car will perform as it should. Also, check with your state attorney general’s office to find out about warranties that are implied by law.
* Service Contracts. Compare your warranty closely with the dealer’s extra-cost service contract to check for duplication. Unless the service contract offers free scheduled maintenance or other services, it may not be economical to have a service contract while the warranty is in effect.
If you decide to buy a service contract, do some comparison shopping. Buying a service contract through an insurance company, for instance, may save you up to 50 percent on the cost. Find out which company is responsible for the contract, and contact your Better Business Bureau and office of consumer affairs to check their reputation.
Make sure you know exactly what the contract covers, and the length of time it will be in effect. Also ask how the repair bills will be paid. Will the company pay the bill directly? Or will you be required to submit the bill for reimbursement? Where can the car be serviced? If you are away from home, can you take the car to any mechanic? What if you move? What other costs, such as deductibles, are to be expected?
* Extras. The dealer may offer you extras such as rustproofing, fabric protection, and paint sealant. Make sure you weigh the added expense for such items against their necessity.
* Fees. Dealer preparation fees which are fees for cleaning the car before you pick it up, may also be charged. Check the window sticker of the car. If the fine print reads, “Total vehicle price includes manufacturer’s recommended pre-delivery service,” or “Manufacturer’s suggested retail price of this model includes dealer preparation,” the preparation fees have already been charged. A document preparation fee may also be charged. Remember, this may not be a mandatory fee and may be considered part of the negotiable final price.