KDI Stoneworks Gets Gets Image Renovation
KDI Stoneworks, which began as a tiny husband-and-wife tile installation business operating out of the back of a Mazda pickup truck, has evolved and expanded its services since their humble beginning 17 years ago. They have grown so much in fact, they no longer felt their name truly reflected the wide scope of services they offer.
The new KDI Elements was officially introduced to the public last week, giving this well-established, $45 million (annual sales) company a fresh, new look. Along with the name change comes a new logo and a complete update to their marketing and image. To solidify what the company does, they have also added the slogan, “Beautifying where you live, work and relax.”
What hasn’t changed? According to Annie Klein, Owner and President of KDI elements - the company principles, services, leadership and employees remain the same.
“We haven’t sold the company or had any sort of merger,” says Klein. “We just felt it was time to give KDI an image renovation and the response has been amazing.”
Based in Palm Desert, KDI Elements designs, manufactures and installs custom countertops, specialty stone, tile accessories, showers, tile floors, wood flooring, carpet and exterior living elements. KDI is where builders, contractors, designers and home-owners go for everything they need to make their design visions a reality. The company has an impressive 20,000 square-foot state-of-the-art manufacturing facility with a 3,000 square-foot Design Center that showcases their products and services.
With over 300 employees, KDI is one of the largest private sector employers in the Desert.
The company has a non-profit arm of their buisness, KDI Kares, which reaches out to charities and the needy of the community.