11th November 2006

Top 7 Tips for Building an Antique Car Website

posted in New Car |

Like wine cars get more attractive to collectors as years pass
by. The fact is there are only a finite number of cars made in
the world in any model and make. As years pass by only a few of
these manage to stay out of the graveyard. These are usually
maintained by antique car enthusiasts. Then there is the
collector who collects them for their value and sometimes as an
investment. After the advent of Internet a lot of self made
millionaires and billionaires are out there. These folk consider
owning the antiques as prestigious. The current day business
folks clearly understand the opportunity that is lying before
them. This article provides 7 tips for launching a great antique
car website.

1. Create a classic car classified advertisement section: Unless
your visitors have something new each day that is interesting
they are less likely to comeback to your web site. Unlike other
websites classified ads section is very attractive as many of the
“who has which vintage beauty” information is off limits to an
average Joe and the classified section gives information on what
is up for grabs. These folks have mounds of cash and ready to
grab on the first opportunity to get one of the Vintage cars. The
sellers also understand the value of this website as they are
publishing directly to the right folks. They always want the car
to be in safe hands so they would prefer a collector rather than
some XYZ car buyer.

2. Photo Gallery: People like to show of their priced collection
and the Internet provides an anonymous way of getting bragging
rights from a wider audience. Traffic for sites with photo
gallery is 20% more than others. The photo gallery also provides
the collectors a way to look at what others have and increases
appetite to buy.

3. Classic Car parts store: We have seen many of the sites miss
on this important opportunity to make good money. There are tons
of places you can sign up for just drop shipping these parts. This
is also a niche market with less competition. The extra money can
be useful to add in more content to your website.

4. Articles and general content: Historical articles and reviews
of vintage cars are killer traffic pullers. These help you
optimize on a per car name keyword basis. The content should also
be geared towards promoting avid collectors and their priced
collection.

5. Forum and chat: These are interactive content that engage the
folks and provide stickiness to your website. Always have a good
moderator who can start out some controversial topics now and
then and in cases of a flame war should be capable of subsiding
the furry without alienating the user from the web site. Host an
expert chat session every weekend with some expert collector or
someone else in the industry and this usually attracts more loyal
visitors.

6. Latest Sale information: This is where your web site can show
your commitment to the niche industry. You should have the right
sources to maintain an accurate list of latest sale. This helps
you create an historical data for your website plus allows your
members to know the value of the good old iron they have in their
garage.

7. Don’t forget the dealers: Create a small section for dealers
to send more visitors. Encourage sharing of collector’s
information. You may also have a classified section for these
folks. Create revenue opportunity for the dealers. These folks
have the contacts which will be useful for you and your website
members.

There are a few more but these are the top 7 that makes your
antique car website excel.

This entry was posted on Saturday, November 11th, 2006 at 12:30 pm and is filed under New Car. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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