Tesla Model 3 dominates small and midsize car market in the USA
2019 was another dominating year of Tesla in the USA. The Tesla Model 3 was at the top of the US premium-class car market at the end of the year. This model accounted for 23% of small and midsize luxury car sales that means nearly 1 out of every 4 cars in this category sold in 2019 was a Tesla Model 3.
Tesla Model 3 is not actually a small size car because it is midsize and would have an even larger share of its segment. But if you prefer a Tesla and want a small-ish premium-class car, it is the only option for you. Another important thing is that even if you combine by all the brands of small and midsize luxury cars, this model comes out on the top of the list.
Actually, there is no close model to the Model 3 in the US premium car market. The Tesla mass-market EV competes with the Ford Fusion and Hyundai Elantra in terms of sales volume, not the much lower volume BMW 3 Series or Audi A4.
Tesla Model 3 was actually the #1 selling brands in the country in December 2019 but it has a very unbalanced delivery pattern in the US that month. The results of this month would have put the model at 37% of the market, but that’s deceiving since cars that should have been delivered in October or November were delivered in December.